BRICS Oral Care Market Remains Afloat amid COVID-19 Pandemic, to Surge Positively, Projects FMI 2022 2027
An up to date study by Future Market Insights (FMI) has detected that the competition in the oral care market in BRICS countries is intense, although a few companies such as Uniliver Group, Colgate-Palmolive Co., Koninklijke Philips N.V., Procter & Gamble Co., Johnson & Johnson Inc., and GlaxoSmithKline Plc. do hold a position of strength and are expected to maintain their strong position in the near future too. For most of these companies, development of new and innovative products and aggressive marketing activities are common strategies to lure consumers and retain them in a long run. The growing trend of organic products is also opening new opportunities for the vendors to impress the urban populations and gain new revenue avenues. As per the projections of the FMI report, the demand in global oral care market will expand at a CAGR of 4.5% during the forecast period of 2014 to 2020, representing a revenue of US$50.8 bn by 2020. However, the BRICS...